Industry Insight
Arabic NLP-Based Social Analytics
Benchmark your brand health.
Powered by IST’s Arabic NLP (Natural Language Processing) engine, Industry Insights is a Social Media analytical tool that will provide valuable marketing intelligence to your organization to make informed decisions.
Designed for Telecoms and Banking
IST Industry Insights is a Social Analytics Solution focused on Middle Eastern digital social interactions within the Banking and Telecoms industry. Built using the latest Advanced Natural Language Processing (NLP) technology for Arabic text, Industry Insights can provide market intelligence on: - How customers view your brand - How you compare to your rivals - Changing Sentiment over time - Marketing Campaign feedback - Brand Health and Market Positioning
Listening to your customers
Listen to what your customers have to say about your organization so you understand their feelings towards your brand so you can alter and fine-tune your marketing activities to what your customers want.
Listening to your Industry
Industry Insights not only provides intelligence for your organization, but more importantly, you can listen to what your current or potential customers are saying about your rivals within the industry. This powerful intelligence will help you to adapt to changing market conditions and customer behaviour more effectively.
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Features
Highly accurate Arabic Sentiment analysis based on Natural Language Processing (NLP) is performed on all incoming interactions. All interactions are categorised into positive, negative or neutral based on the ‘sentiment’ or emotion expressed in the comment.Analyze social interactions in multiple languages including English, Spanish, Japanese, Chinese, French, German, Italian, Korean and Portuguese via Google Cloud Natural Language integrationTopics discussed within comments are detected and classified into appropriate groups for analysis. Topics are pre-defined words that are selected based on industry relevance. E.g., in banking, topics include: Loans, Savings Accounts and Credit Cards.A 360-degree view of how your brand is performing against the competition.Agents are empowered by their performance metrics within the Agent Workspace.Common Franco-Arab terms and phrases are detected and correctly assigned a sentiment.Twitter, Facebook and Instagram
Ready to Transform Your Customer Experience?
Get in touch with our team to discuss how we can help you achieve your goals.